Lacking an understanding of the pros and cons of WYSIWYG or the Desktop Publishing (DTP) paradigm upon which Freeway Pro's workflow was patterned I was nevertheless excited by the idea of drag-n-drop website construction (talk about ignorance being bliss) so I bought Freeway Pro v3.
Īt the time Softpress seemed (from my limited perspective) to be riding high on the success of their Freeway Pro WYSIWYG web authoring application which I think was ~4 years old at that point. After some research I discovered a website construction technique known as What You See Is What You Get or WYSIWYG. Sometime in ’02 I decided I wanted my own website but was burdened with an abundance of ignorance about the Web, and possessed zero technical knowledge or skills. My introduction to Freeway Pro was, I think, fairly typical: It’s been suggested this came hot on the heels of the Brexit announcement which is a coincidence to say the least, though I suspect there were a lot of factors that came into play, probably years in the making, most or all of which we’ll never know. The real surprise was that it didn't happen sooner. What I found interesting is how surprised many users were at the announcement. or a tool for the 21st century.Īlthough abrupt there were those of us - quite a few, actually - who weren’t overly surprised given Freeway Pro’s lack of momentum.
Though we don’t yet know if it’ll be a rehash of the same app. Apparently Softpress has a new owner, and it seems Freeway Pro is being rewritten from the ground-up in the Swift language.
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